15th Annual

Sunset International Wine Competition

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About

SUNSET is the leading media brand of the Western lifestyle. Its International Wine Competition makes its winning wines part of the most influential wine program in the country. Its judges are some of the most experienced wine professionals in the West, including many Master Sommeliers and Masters of Wine. The magazine is committed to promoting its winners in ways that no other competition can.

The competition is designed to attract all wineries interested in reaching the Western wine drinker and is juried by the best judges in the industry, who understand and appreciate the Western palate and lifestyle.

Winning producers will be featured in the October release of a Wine Special non-print, digital edition with supporting microsite, as well as in a Featured Sunset Article. Promotions for the Wine Award Special Issue will be placed in sunset.com, Sunset eNewsletters and Sunset social sites. The edition will be promoted and available for 12 months or until the 2026 Wine Competition Awards winners are announced.

2022 Imagery Estate Winery Pallas

Reasons to Enter

  • Reach the West's most engaged wine and spirits community. Sunset is the definitive lifestyle brand of the modern American West and the single most trusted resource for a national audience aspiring to live the western lifestyle. Sunset readers rely on the magazine's trusted expertise to deepen their appreciation of wine and spirits — from the vineyard to the distillery.
  • The Sunset audience loves wine & spirits:
    • 115% above average for drinking 4+ glasses of dinner wine in the last week
    • Favorite article on sunset.com is Wine Awards
    • 93% drink wine at least once a week (28% drink wine 6–7 days a week)
    • 64% drink spirits at least once a week (7.7% drink spirits 6–7 days a week)
    • 77% drink cocktails at least once a week
    • 70% savor food & drink content
    • 25% report to be medium-to-heavy wine drinkers
    • $229,619 Average HHI
    • $1.65 MM Average HH Net Worth
    • 89% own their home
  • Sunset's total audience is 3.3 million, with a print circulation of 190,000 and readership of 512,380. Digital reaches 450K+ users per month with a newsletter audience of 1MM+ and 2.2MM+ video views.
  • Sunset's social audience is 1.2MM+ across Facebook, Instagram, Pinterest, X, LinkedIn, TikTok, and Threads, with industry-leading engagement rates of 2.5%–3.5%.
  • 80% of Sunset readers make brand and product decisions based on ads seen in Sunset — making it one of the most influential platforms for reaching purchase-ready consumers.
  • Sunset readers are trend-setters and pioneers — 48% are under 45, over 50% hold graduate or postgraduate degrees, and they are 81% above average for being highly influential consumers of wine and spirits.
  • Winning producers will be featured in Sunset's dedicated Wine and Spirits digital special editions with supporting microsites on sunset.com, promoted across Sunset eNewsletters and social channels for 12 months.

Sources: Sunset 2026 Media Kit (Harvey Study, SEMRush, Google Analytics, Parsely, Sailthru, and Apple); 2018 MRI Doublebase; 2019 Sunset Digital Survey; Mordor Intelligence; Gallup; Statista; Park Street.

Entry Deadline and Product Shipments Due

Early Bird Entry Deadline: May 19th, 2026

Regular Entry Deadline: June 2nd, 2026

Delivery Deadline (by 5pm): June 3rd, 2026

Judging

June 16th - June 18th, 2026

Frequently Asked Questions

How much does it cost to enter?

Early Bird Deadline (May 19th, 2026): $99 per entry online

Final Deadline (June 2nd, 2026): $119 per entry online 

Is there a paper entry form?

Where do I send my wines?

How many bottles need to be sent per entry?

When will the winners be announced?

Who should I contact if I have more questions?

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Official Rules

Bottoms Up!

Reach a perfect audience.

Wow an esteemed judging panel.

It's your time to shine!